Challenges for family businesses in today’s changing world: An Interview with Diplomatic World

“Control is good, but trust is better.”

Sasha Lund is a true cosmopolitan. Daughter of a Russian mother and a Swedish father she lived in many places around the world and speaks 11 languages. She is the successful podcast host of Legacy Talks with Sasha Lund and advisor to business families and family offices. Sasha talked to Dieter Brockmeyer, co-founder and director of Innovation TIME of the Diplomatic World Institute, about challenges family legacies face in these times of rapid global change.

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