Sasha Lund

After surviving death in 2017, Sasha Lund dove headlong into a life and attitude of abundance. Challenges are the path to abundance, not its barrier. Not six months after her resuscitation, she hiked the Nepalese Himalayas and shifted the course of her career by founding her business Core Values Consulting.

Through Core Values, Sasha has worked with prominent families around the globe, aiding generational transitions, vision formation, and managing conflict. Her expertise has been published in Forbes Italia, Robb Report, Diplomatic World, International Family Office Journal, Exeleon Magazine, Swiss Ladies Drive, and many others. Her work on women in family businesses, published in FamilyBusiness.org, earned her and her colleagues the 2021 Schulze Publication Award from Entrepreneur and Innovation Exchange.

Sasha’s deep human connections are featured in her podcast Legacy Talks with Sasha Lund, where she interviews prominent individuals on topics ranging from next generation issues to legacy to business planning – a podcast heard in over 15 countries. Her belief in the power of human connection has driven her command of 11 languages, she is a true multicultural polyglot.

In 2019, Sasha took a radical interest in the importance of sexual health and its relation to overall well-being. Since then, she has invested in Healthy Pleasure Group and minthub, also acting as a strategic advisor, hoping to contribute and shape the burgeoning sexual health and technology industry through not only education and innovation, but also investment in an undervalued (and often overlooked) multi-billion-dollar industry.

Challenges facing women and children – especially the challenges faced by women and children in developing nations – has been a calling for Sasha and in 2020, she was appointed a senator for the World Business Angels Forum, which is committed to empowering world economic development by creating innovative financial instruments for innovators, startups, and small/medium size enterprises. Sasha is also a proud NEXUS Global network member. She also served as the managing director of OneMillionChildren.org, an NGO dedicated to the empowerment and education of refugee children.

In addition to her philanthropic and family office work, Sasha has a deep love of theatre, film and art; a love that coalesced at an early age in the living room of her grandfather and famed Soviet filmmaker Aleksandr Askoldov. She has been a juror for various film festivals, including the Italian Giffoni Film Festival, Berlin’s Internationale Filmfestpiele Berlinale – helping launch Generation 14+, the youth branch of the Berlin Film Festival – the Belfast Film Festival Cinemagic, and Canada’s Le Carrousel International du Film de Rimouski.

In keeping with her family’s tradition of storytelling, Sasha is currently completing a novel and screenplay drawn from her great-great-grandfather’s inadvertent world tour and love story at the turn of the 20^th century.

Her deep love for those around her and her varied experiences has made Sasha a sought-after chairperson, moderator and organiser of intimate gatherings of thought-provoking people. Holding in trust the inner selves of those around her brings a powerful honesty from those she has the honour to interview. Around Sasha, it is not uncommon to hear “I’ve never talked about this with anyone.”

Sasha graduated from King’s College, London with a Bachelor of Arts degree in Modern Foreign Languages with Education and Film, she holds a diploma from the University of Barcelona in Shakespearean Studies, and a CELTA Qualification from Cambridge University.

Though raised in rural Sweden and metropolitan Berlin, Sasha now considers herself a citizen of the world.